Introducing CAPITIL’s Equity Story System™
OUR APPROACH
Designed to increase valuation
Our Equity Story System™ is a proprietary, end-to-end methodology designed to shape investor and market conviction, and drive valuation across the hold. Shapes in billion-rand deal environments, it underpins every one of the projects we do.
While every business has a unique story to tell, our system brings the kind of discipline and rigour necessary to consistently enhance valuation.
OUR SERVICES
The four integrated service pillars of our Equity Story System™
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Articulate why the business is valuable today and why it will be worth more tomorrow.
We craft a compelling, evidence-based equity story that aligns the strategic narrative with financial performance, sector tailwinds, moats, and forward growth priorities.
This becomes the core narrative investors use to understand and value the business.What’s included:
Macro environment analysis
Tailwinds and market opportunity
Moats and competitive differentiation
Financial performance and outlook
Strategic priorities and forward plan
Full Equity Story (8–12 page PDF)
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Define who will buy your business, why, and at what premium.
We build a clear, investor-grade exit strategy that identifies likely buyers, the logic behind their interest, and the value drivers that matter most. This becomes the blueprint for aligned value creation across the hold.
What’s included
Buyer universe and motivations
Premium logic and value drivers
Ideal exit window and timing considerations
Key risks, proof points, and conditions required to maximise price
A concise, data-grounded exit strategy statement
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Ensure investors and the broader market see a consistent, credible story long before any major inflection points.
Most sale processes start with a first impression. We audit and align all public-facing materials so your equity story is reinforced everywhere investors look.
What’s included
Public materials gap analysis
Website and digital alignment
Brand narrative and messaging overhaul
PR and leadership visibility supportLLM and AI-readiness
Consistent equity story execution across all public channels
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Translate the equity story into high-impact bidder documents.
We design and develop every core document bidders rely on to understand, value, and benchmark the business — ensuring the narrative and the numbers reinforce one another.
What’s included
Teaser
Executive Summary
Information Memorandum design and strategic narrative
Bidder portal content and structure
Management presentation design
Presentation coaching
Q&A preparation and rehearsal
Alignment workshops
Mock investor sessions
IN ACTION
Our Equity Story System™ is used by businesses across sectors and geographies
South Africa
A JSE listed group merges two key subsidiaries into one entity
South Africa
A large financial institution transforms a core business unit
South Africa
A large specialist retail group expands through store acquisitions
Sub-Saharan Africa
A ~R3.5bn infrastructure platform prepares for exit and listing
“CAPITIL has been instrumental in helping our portfolio companies sharpen and articulate their equity stories with clarity and impact. Their strategic guidance and ability to distil complex narratives into compelling investment cases has added real value across the portfolio.”
Institutional Private Equity Specialist, South Africa