OUR ORIGINS
CAPITIL was started by seasoned storytellers…
Claire, whose investor-communication skills were sharpened in the unforgiving corridors of startups. And Thalia, whose award-winning agency work shaped commercial outcomes for iconic global brands. We noticed an anomaly during our work in the financial sector: the strongest brands invest significantly in “story” to earn premiums but high-value businesses don’t, even when valuation is on the line.
Today, our advantage lies in bringing together two groups of people quantum worlds apart: senior creative principles trusted by global brands, and private-equity practitioners who’ve cut their teeth in major deal rooms. This combination gives us a rare capability of telling equity stories investors believe, and are willing to pay for.
Claire Keet is the CEO of CAPITIL, where she and the team work with major institutions like RMB Ventures and Old Mutual to leverage strategic storytelling for portfolio growth, M&A integration, and high-value exits. With a background in venture design, strategy, and communications, Claire was named one of M&G’s Top 200 Young South Africans for her work in using storytelling to democratise access to justice.
Thalia Bruinders is the COO of CAPITIL and brings a wealth of experience as a strategic brand leader with expertise across Communications, Digital, PR, and Production. Thalia has led teams in the delivery of award-winning work for brands like Volkswagen, Doritos, Paco Rabanne, and WWF. A multi-PRISM winner and Business Day judge, she’s known for building high-performing teams and creating storytelling assets that drive measurable value.
Drawing from our global network of multi-disciplinary specialists, we build fit-for-purpose teams tailored to the unique needs of the portfolio companies we support. With decades of experience across private equity, corporate finance, strategy, branding, communications, and AI, our team delivers commercially-driven solutions.
