FEATURED CASE STUDY
A business unit at a large scale financial institution going through change
A case study in communicating the strategy behind business change to key stakeholders and employees.
PROJECT CONTEXT
In 2023, a financial institution appointed a new Managing Director to innovate growth within an existing business unit.
Our job was to support the MD in making the business case for change to stakeholders in a way that would ensure understanding, garner support and ultimately build advocacy.
01.
Business strategy workshops
We worked closely with the Managing Director and his executive leaders to elicit and consolidate high-level business strategy into single, tangible ‘point of truth’. We did this through interactive workshops and an iterative feedback process.
02.
Business strategy narrative & design
With the business strategy bedded down and business case articulated, we framed the change in a positive, evocative narrative. This narrative served as a unifying thread, fostering a shared understanding of the change and its purpose. By using storytelling to humanise the strategy, we helped create emotional buy-in, ensuring the organisation could rally its people around a clear and inspiring vision for the future.
We presented the business strategy in a dynamic, visually emotive presentation. Here, we combined visual storytelling with clear, concise messaging, making the strategy accessible and engaging for employees and stakeholders alike.