Training workshops for private equity teams on how to leverage brand to unlock hidden value
Brand is often the most under-leveraged lever in private equity. While operational improvements, cash optimisation, and governance get the spotlight, brand quietly shapes multiples, price premiums, and strategic positioning.
We run practical, interactive training workshops for PE fund teams that reframe brand as a commercial tool for value creation.
Delivered to top funds
Training Workshops
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NAME SURNAME, FUND
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NAME SURNAME, FUND
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NAME SURNAME, FUND
ABOUT THE TRAINERS
Claire Keet is the CEO of CAPITIL, where she partners with financial institutions to turn brand equity into a lever for portfolio growth, M&A integration, and premium exits. With a background in venture design and strategy, she builds insight-led, human-centred brands that drive meaningful commercial outcomes
Thalia Bruinders is CAPITIL’s COO, driving brand-led growth across M&A and private equity value creation. A strategic brand leader with deep expertise in communications, digital, and production, she’s delivered award-winning work for brands like Volkswagen, Doritos, and WWF. At CAPITIL, she builds brand assets that unlock commercial value, and teams that love doing it.
